# Analytics

Deep Thinking Analytics offer a unique window into the interactions between your AI assistant and your users. This feature lets you analyze and understand your audience's interests based on the individual conversations memorized by the AI.

In this section, we'll cover two powerful tools:

* [**Researching user interests:**](/en/extensions/deep-thinking/analytics/researching-user-interests.md) discover what your audience is truly passionate about;
* [**Natural language audience segmentation:**](/en/extensions/deep-thinking/analytics/natural-language-audience-segmentation.md) identify specific groups of users using simple phrases.

Deep Thinking Analytics give you:

* A detailed view of the topics discussed most frequently;
* The ability to identify emerging trends in conversations;
* An intuitive tool for segmenting your audience based on their real interactions with the AI;
* The option to export data for further analysis or targeted marketing actions.

Get ready to discover how to turn individual AI-user interactions into valuable insights, bringing your understanding of your audience to a whole new level! 📊🔍


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