# Natural language audience segmentation

**Natural language audience segmentation** is a powerful Deep Thinking feature that lets you **identify specific groups of users** based on their interests and past interactions with the AI.

⚠️ **Remember**: always use this feature in compliance with privacy regulations and the terms of service agreed upon with your users.

### How to access the feature

To start using this feature:

1. Open your Agent's control panel;
2. Navigate to the "Followers" section;
3. Select the "Search" tab.

You'll find an **intuitive search field** where you can enter your queries in natural language.

### Running a search

Here's how to use this powerful feature:

1. Type your question or segment description in the search field (e.g., "Who is interested in product X?");
2. Press Enter or click the search button;
3. Click "Results" to view the list of matching users.

### Refining results

To improve the precision of your results, use the "Show results with confidence" filter:

* **LOW**: broadens the match, potentially increasing the number of users;
* **MEDIUM**: offers a balance between breadth and precision;
* **HIGH**: shows only the highest-confidence results, increasing precision.

### Using the results

Once you have your results, you have several options for putting them to work:

1. **Export the user list**:
   * Click the "Export" button to download a file with user data;
   * Use this list for further analysis or to integrate with other marketing tools.
2. **Send targeted communications** directly from the platform:
   * Select the users you want to reach;
   * Click "Send email" to open the sending interface;
   * Fill in the required fields:
     * Recipients: the email addresses of the selected users;
     * Agent URL: the URL of the Agent that will send the communication;
     * Subject: enter a compelling subject line for your email;
     * Message: write the email body, personalized for this segment.
3. **Personalize future interactions**:
   * Use the insights gathered to adapt your Agent's responses for this specific user segment;
   * Create targeted content based on the interests surfaced by the search.

💡 Sending emails directly from the Agent lets you maintain a consistent and personalized communication, increasing the effectiveness of your marketing campaigns.

Natural language audience segmentation is a **powerful tool** that helps you better understand your audience and personalize your communication strategies. Make the most of this feature to **improve your users' experience** and the effectiveness of your AI interactions!


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