# Researching user interests

AIsuru lets you explore the interests of users who interact with your Agent through Deep Thinking. This **powerful analytics tool** helps you better understand your audience and personalize your engagement strategies.

### Accessing the feature

To access user interest research:

1. Open your Agent's management panel;
2. Select "Followers" from the side menu.

### Exploring individual interests

The "Users" page shows a table with the following information: Username, Email, and Actions.

To view a specific user's interests:

1. Find the desired user in the table;
2. Click the "Interests" link in the "Actions" column;
3. A pop-up window titled "Interests discussed by user \[username]" will appear.

🔍 In the pop-up window, you'll find:

* The **total number of interests** detected;
* A two-column table: "Interest" and "Weight".

**Note**: "Weight" indicates the relevance or frequency of the interest for that user.

### Overview of all interests

For a full picture of all users' interests:

1. On the "Users" page, click the "Interests" tab;
2. You'll be taken to a new page dedicated to overall interests.

On this page you'll find:

* The **total number of interests** detected;
* An "**Export**" button to download the data;
* A table with three columns: "Interest", "Weight", and "Actions".

### Features of the Interests page

1. **Detailed view**: the table shows all interests detected across users;
2. **Data export**: click "Export" to download a file with all interest data for offline analysis;
3. **Follower analysis by interest**:
   * In the "Actions" column, there's a "Followers" link for each interest;
   * Click "Followers" to see which users are interested in that specific topic.

### Tips for effective use

1. **Monitor regularly**: check the interests page periodically to identify new trends or changes in user preferences;
2. **Segmentation**: use interest data to create more precise and targeted audience segments;
3. **Content personalization**: tailor your Agent's messages based on the predominant interests of your users;
4. **Product development**: use interest insights to guide the development of new features or products.

"Researching user interests" is a **powerful tool** that helps you understand your audience better and make decisions based on concrete data. Make the most of this feature to create **more personalized and engaging experiences** for your users, improving your AI Agent's effectiveness and strengthening your connection with your audience.


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